Wiesław Maik

Abstract

This paper presents a new approach in geographic research on innovationwhich consists of analysis of the intermediary features between a social structure andinnovation attitudes. The accepted variables indicate the situational context —human individuals in a local community, closely connected with widely understoodconditions of everyday life. The research hypothesis of assuming fundamentalconditioning of innovations by situational factor was partly confirmed in the study.The situational context is an important factor forming a system of innovationattitudes in the place of everyday life and work.

Keywords: innovation, locality, situational context

Wiesław Maik, Institute of Geography, Nicholaus Copernicus University, Tbruń, Poland